MediaPlanet: Digital Health campaign

Launching Friday 26 June 2026

The shift from analogue to digital is central to the 10 Year Plan for Health in England, but how do we ensure the successful implementation of digital tools?

Healthcare leaders, including DigitalHealth.London and Health Innovation Network South London’s Programme Director Sara Nelson, provide new perspectives on making digital transformation a reality.

For the campaign, Sara explores the momentous rise of FemTech, ten years on since the phrase was first coined by Ida Tin, founder of period-tracking app Clue. Amidst this promising growth and recent alignment of policy with the publication of the Renewed Women’s Health Strategy for England, Sara sheds light on core implementation hurdles and provides real-world examples of how Accelerating FemTech alumni are addressing them.

The campaign also features ABHI’s Executive Director, Andrew Davies, on balancing AI ambition with the reality of the NHS; an exploration of scaling digital health sustainably from Jake Golding, Senior Marketing Manager for HETT Shows; as well as insights from health leaders, organisations and innovators shaping AI in healthcare.

The campaign is exclusively launching in The Guardian and online on Friday 26 June.

Visit the website to explore the campaign