Meal IQ (Smorg)

NHS problem

Despite nutrition related conditions accounting for 28% of NHS annual spend, dietitians only account for 0.4% of the workforce. In inpatient settings, there are only 0.05 WTE dietitians per 1,000 occupied bed days. The clinical vacancy rate is reported at 7.8% and dietetics has the longest waiting time of AHPs at 43 days.

The solution

Smorg is a new product that enables dieticians and primary care staff to collaboratively design and automate dietary intervention flows quickly and efficiently, codifying these into a library of shareable programmes addressing the most prevalent nutrition related conditions, and customised to suit community groups.

Primary care staff then deliver these programmes with less (if any) time required in preceptorships, engaging and collaborating with patients in their communities using a patient app.

Patients in turn are empowered to personalise interventions further to fit their particular lifestyles, sharing these insights back to the community.


Smorg can be deployed at scale to address all nutrition related conditions, including obesity prevention, cardiovascular, hypertension, diabetes and respiratory disease prevention, malnutrition and long-term condition management across both health and social care. Collectively these conditions currently cost the NHS upwards of £50 billion, a 1% impact would result in £500 million in cost savings.