NHS problem


Common musculoskeletal injuries and conditions account for up to 18 per cent of GP appointments and cost the NHS £5bn per year. Approximately 20 per cent is over-treatment with a growing number of people waiting for treatment with no effective support. It is widely acknowledged that many musculoskeletal conditions can be managed with the correct self-management strategies, reducing over-treatment. The National Institute for Health and Care Excellence guidance, the NHS Long Term Plan, and the Department of Health all recommend self-management strategies, along with independent bodies such as The Health Foundation, National Voices, and the Arthritis and Musculoskeletal Alliance.


One in three women will experience a pelvic floor disorder in their lifetime. This is a hidden condition that is commonly normalised and misunderstood. Women often report a lack of confidence to manage their pelvic floor symptoms, compounded by limited access to expert advice and support. This has a major impact on women’s lives that can be dramatically improved with early evidence-based support. Services aren’t currently able to meet the support standards set out by NICE.


getUBetter is an evidence based and CE marked ‘Digital MSK Self-Management Platform’ for all common MSK conditions and women’s pelvic health. It is now available across 16 Integrated Care System to a total eligible population of 17M+ people.

The getUBetter platform helps ICSs to support self-management across their entire care pathway.  It provides people with support 24 hours a day 365 days a year taking them through their recovery day by day and providing them with the knowledge, skills, and confidence to self-manage.  Support is provided through triage, advice, exercises, outcome measures, safety netting and referral when necessary.

The getUBetter digital self-management pathways are locally configured to each place within an ICS and are made available to people wherever they connect with the system e.g., GP practice, urgent care, pharmacy, or physiotherapy. getUBetter supports patients through their local self-management journey across the entire care pathway, automates referral when needed and provides digitally enabled MSK support alongside existing services.

getUBetter has been recognised nationally as a leading innovator and ‘NHSx MSK Digital Playbook’ Case Study evidencing a 4:1 return on investment for providers, for every £1 spent, getUBetter saves £4.20.

The mission of getUBetter is to provide true local self-management support, help patients to trust their recovery and have the confidence to use less healthcare resource.


More than 55,000 patients have been supported delivering real-world benefits:

  • 13% reduction in first time GP appointments
  • 15% reduction in repeat GP appointments
  • 50% reduction in prescribed medication
  • 20% reduction in physiotherapy referrals
  • 66% reduction in Emergency Department visits
  • 50% reduction in patients on a Physio waiting list – no longer needed appointment (Somerset evaluation 2022)