NHS problem

Currently 48% of new mothers struggle from perinatal depression in the UK. The cost of perinatal mood disorders (PMADs) is £8.1 billion a year i.e. just under £10,000 for every single birth in the UK. When untreated, PMADs lead to a range of poor health outcomes including suicide, preterm birth and caeserian delivery. Sadly PMADs also have adverse impacts on these mothers’ children. This includes delayed cognitive and language development, lower school-leaving grades at 16 years, and higher rates of depression at 16 to 18 years of age.

The solution

Canopie is an evidence-based digital program that can prevent and address maternal mental health problems at scale – helping to close the enormous gap in care. Given that maternal mental health problems are the most common complication of pregnancy and childbirth, Canopie want to make mental health care as standard as taking a prenatal vitamin through a universal offer to all new parents. They deliver personalised self guided programs through an app using clinically validated therapeutic techniques. Through this they can improve health outcomes, prevent challenges, increase access to care and reduce costs for the NHS.


  • 2000 mothers reached
  • 79% of participants with symptoms of depression in the treatment group experienced a change in their Edinburgh Postnatal Depression Scale (EPDS) depression score of greater than four, surpassing the reliable change index (which controls for whether this change could have happened by chance).