25th March, 2021

Feedback plc, the specialist medical imaging technology company and DigitalHealth.London Accelerator SME, recently announced it has been awarded a one year contract with a value of £84,000 with the Royal Berkshire NHS Foundation Trust for Bleepa, its flagship clinical communications platform, across a number of targeted clinical settings. The contract funding has been drawn down from the NHSx National Clinical Communication Tool Framework.

The Royal Berkshire NHS Foundation Trust, which operates The Royal Berkshire Hospital in Reading, is a leading healthcare provider with an established track record of digital innovation. The Trust is keen to evaluate Bleepa as part of its wider communication strategy and is a frontrunner in recognising the need to transition away from unregulated platforms such as WhatsApp for clinical communication.

The Trust will have access to and work with the Trust to implement the use of the latest features on the Bleepa platform including an enhanced Virtual Multi-Disciplinary Meetings module (MDTs), Photocapture which enables clinicians to acquire clinical images of patients, such as medical photographs of skin lesions or wounds, where no patient data resides on the device used, and the referral module.

Dr Tom Oakley, CEO of Feedback, commented, “We are delighted to be working with a Trust that has clearly demonstrated a commitment to driving innovation for their clinicians by providing a platform for secure digital medical communications. This contract is recognition of the huge work that has gone into making Bleepa the most reputable tool on the market and clearly demonstrates product market fit. As we have seen in previous clinical settings, Bleepa has the ability to streamline the patient pathway and save clinicians time, no matter their location, and we look forward to building a strong and successful relationship with the Royal Berkshire NHS Foundation Trust.”

Nigel Uwins, Assistant Director IT Support and Architecture at the Royal Berkshire NHS Foundation Trust, commented, “The Trust is excited to work with Feedback to implement and utilise the capabilities of the Bleepa platform in a number of areas. We were successful in obtaining NHSE funding for this work and Bleepa were selected using the Clinical Communications Framework. We have found Feedback very co-operative and are looking forward to a successful partnership with them in the coming months.”

Find out more here.


Feedback plc is currently one of 20 digital health companies on the DigitalHealth.London Accelerator programme.

The DigitalHealth.London Accelerator is a collaborative programme funded by London’s three Academic Health Science Networks – UCL Partners, Imperial College Health Partners, and the Health Innovation Network, MedCity, CW+ and receives match funding from the European Regional Development Fund.