LV8 Sport

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NHS Problem

Musculoskeletal conditions cost the NHS around £5 billion a year. They account for almost a third of all GP consultations and cause over 30 million lost workdays. Even a small improvement in adherence and recovery could save millions of pounds and free up vital capacity across the system.
Using only a smartphone, patients perform their rehab exercises while Physmo analyses movement in real time through computer vision and AI. They get instant feedback on technique and progress – turning every session into a guided, measurable experience.
Clinicians access secure data on adherence and performance, enabling them to support more patients effectively while reducing the number of in-person visits.


Founder Story

LV8 Sport was founded by friends with a shared passion for sport and a background in technology and marketing. After two years of building successful computer vision applications for sport, they saw a clear opportunity: the same motion-analysis technology transforming elite performance could revolutionise musculoskeletal (MSK) care. What began in high-performance sport, including a successful partnership with Tottenham Hotspur Football Club, evolved into Physmo – an AI platform that brings elite-level movement insight into physiotherapy and recovery. Today, LV8 Sport bridges the worlds of sport and healthcare, helping clinicians and patients achieve better outcomes through precision, accountability, and data-driven recovery.


The Solution

LV8 Sport is a British health technology company that develops AI-driven tools to enhance performance, recovery, and rehabilitation. Its first product, Grow Football, has attracted over 25,000 users by bringing professional-level training insights to players worldwide. Building on that success, LV8 Sport created Physmo, an AI platform that analyses movement using a standard smartphone camera. Physmo translates motion into data, giving clinicians and patients real-time feedback on range of motion, recovery progress, and adherence. Developed and validated in elite sport, including a collaboration with Tottenham Hotspur, Physmo now brings the precision of high-performance analysis into everyday physiotherapy and MSK care.


Impact

Physmo, developed by LV8 Sport, is designed to transform musculoskeletal (MSK) recovery by giving clinicians and patients real-time, AI-driven movement analysis through a standard smartphone camera. In the UK, MSK conditions account for 30% of all GP consultations and cost the NHS over £5 billion annually in treatment and lost productivity.
Early trials within elite sport and private physiotherapy networks have shown:
  • Average assessment times reduced by 40%,
  • Clinician capacity increased by up to 25% through automated progress tracking.
  • For patients, improved adherence, a critical barrier in rehabilitation, has increased completion rates from below 50% to over 80%.
Our next phase is to get trials with NHS practices.
By digitising range-of-motion assessment and adherence tracking, Physmo makes every session more accountable and data-driven, helping patients recover faster, clinicians work more efficiently, and healthcare providers cut costs while improving outcomes.