27th April, 2021

NHS England and NHS Improvement (London Region) have partnered with DigitalHealth.London Launchpad alumnus, Tickets for Good, to provide free access to online entertainment and wellbeing activities for NHS London staff. Tickets for Good will also curate bespoke live activity sessions that can also be accessed for free by NHS staff.

Tickets for Good is a ‘tech for good’ startup company established in 2017. They initially distributed free event tickets to charities and disadvantaged people through their ‘Ticket Bank’ platform. Early partners for the Ticket Bank included Tramlines Festival in Sheffield who donated tickets that were distributed to young visually impaired people through Sheffield Royal Society for the Blind (SRSB). A video covering that activity can be found here

After the COVID-19 epidemic put an immediate stop to all physically attended events in March 2020, they adapted their model to collate and curate free online activities. This included publicly available shows like National Theatre performances and ticketed online events that had been donated for free.

This partnership with NHS E/I will allow NHS staff in London (and eventually beyond) to sign-up to the platform and gain access to free online activities and physical events once the current restrictions are lifted. This will be made available to all 270,000+ eligible staff, sign-up can be found here: http://nhstickets.org/

Tickets for Good will also be hosting bespoke sessions exclusively for NHS London staff including a ‘Daytime Dance’ with live DJ and member of the Tickets for Good team, Alex Deadman and dance instructor Angelina Abel who fuses west African dance with inspiration from Latin America and the Orient. 

Tickets for Good believes that participation in cultural activities is vital for maintaining and building a healthy lifestyle. This approach is backed studies including one by LifePsychol LTD, conducted exclusively for Tickets for Good, that showed a clear link between event participation and mental wellbeing. Public wellbeing is becoming an ever more important measure of a nation’s success with countries like Iceland and New Zealand now using wellbeing as a more useful indicator than GDP or other traditional methods.

Steve Rimmer, CEO of Tickets for Good Founder and CEO said; “We’re so pleased to be supporting the economic recovery, the health and well being of our heroic NHS staff, and the injection of life, culture and vibrancy back into our capital city and beyond as we begin the ‘Return to Live’ this year. 

Being part of the DigitalHealth.London Launchpad was a pivotal moment in our company’s development helping us to reach our goals of bringing together arts and health while working with the NHS.


Tickets for Good is an alumnus of the DigitalHealth.London Launchpad – a programme born out of the Accelerator programme.

The DigitalHealth.London Accelerator is a collaborative programme funded by London’s three Academic Health Science Networks – UCL Partners, Imperial College Health Partners, and the Health Innovation Network, MedCity, CW+ and receives match funding from the European Regional Development Fund.