The NHS is a marketplace, not a market
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DigitalHealth.London speaks to Dr Guy Gross in part one of our podcast series designed to give SMEs and start-ups an insight into the world of the NHS. Guy describes some of the complexities of trying to do business with the NHS, and reveals what is happening at a national level to support the introduction of digital solutions into the NHS.
Guy Gross is a doctor and entrepreneur with an MBA from London Business School. Up until recently he was an Innovation & Delivery Lead for Imperial College Health Partners, and now runs his own consultancy, JP Medical (www.jpmed.co.uk).