Creating a cohesive and impactful brand requires research, planning and exceptional execution. In this workshop run by LSBU, you will learn the fundamental elements and skills required to create your brand – and how to avoid time-consuming and costly mistakes.
You will leave this session with:
- A better understanding of the marketing mix
- A worksheet to help define your brand
- Practical advice on implementing a brand
- Software and resources for further study
The workshop is run by Richard Howarth, the Marketing Manager at LSBU’s Research, Enterprise and Innovation department. He leads the marketing across the department’s £8m+ European projects and is well placed to offer advice across the full marketing mix. Richard recently started his own creative business and has encountered first-hand the challenges, pitfalls and opportunities available to start-ups and SMEs.