Demand Articulation: Knowing the Problem
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DigitalHealth.London gains insight from Shirlene Oh, Director of Commerce at Imperial College Health Partners.
Here, Shirlene shares her thoughts on how SMEs and start-ups can co-design and refine their offerings to ensure they are meeting specific needs in NHS clinical pathways. Explaining how to demonstrate that a product responds to a need, Shirlene highlights some take away lessons for innovators.