Demand articulation: Knowing the problem

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Shirlene Oh

In the second episode of our podcast series designed to give SMEs and start-ups an insight into the world of the NHS, DigitalHealth.London gains insight from Shirlene Oh, Director of Commerce at Imperial College Health Partners.

Here, Shirlene shares her thoughts on how SMEs and start-ups can co-design and refine their offerings to ensure they are meeting specific needs in NHS clinical pathways. Explaining how to demonstrate that a product responds to a need, Shirlene highlights some take away lessons for innovators.

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