The world of commissioning: Sell, sell, sell – it’s not that simple

In this episode Dr Sami Ansari, Co-Clinical Director at Brent CCG looks at the world of commissioning.

Sharing his experience with commissioning digital solutions and services, Sami explains how buying decisions are made and what factors drive these decisions. Highlighting the problems people face when trying to sell their products into the NHS, Sami offers his advice for SMEs and start-ups.

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