It comes in two forms:
Rewards-basedWhere people fund your business or idea in return for rewards such as delivery of the first product, ability to name it, opportunity to see it in action, etc.
Equity-basedWhere people invest in your company in return for equity, a funding route that is becoming increasingly common in the healthcare sector. This gives you the opportunity to connect with potentially hundreds of thousands of prospective investors, some of whom may also be future customers. It is establishing itself as a useful alternative to angel or venture capital funding for start-up, early-stage and growing companies.
c/o: Health Innovation Network
5 Montague Close